As the Asia Pacific region gears up for significant expansion in offshore energy markets, STR is proud to be at the forefront, providing cutting-edge sensor technology and advanced subsea services within the region.
To help lead our efforts in APAC, we are excited to have Maxime Even as our newly appointed General Manager in Singapore. His extensive background in the subsea industry, combined with valuable strategic insights, makes him an invaluable member of the team as we continue to strengthen our presence in the region.
You’ve had 20 years of experience in the energy sector, how has this impacted your leadership style, and what are some key milestones that have shaped your professional path?
“In the offshore industry, where projects are inherently complex and often demand lateral thinking, success hinges not only on technical expertise but also on effective teamwork and bringing together a wide range of skills and perspectives to deliver successful outcomes. I believe that strategic thinking is best achieved when a team is empowered and motivated, and I strive to create an environment where every team member feels heard.
“Having experience across both technical and commercial roles enables me to lead with a balanced approach that integrates operational excellence with business growth, and over the years, I have built a diverse and dynamic career within the survey industry, with a focus on the renewable energy sector.
“Once I completed a master’s degree in Hydrography at the University of Plymouth, I worked my way up in offshore roles for eight years, from a surveyor to geophysicist, then to reporting manager and eventually to party chief. During this period, I concentrated on projects involving submarine telecommunications cables across the Asia, South Pacific, Middle East, and East Africa regions - some of which involved the longest subsea cables spanning oceans and connecting multiple countries.
“Other key milestones throughout my career include leading the establishment of a deep geotechnical investigation department for an established survey company, with a focus on entering the burgeoning Taiwanese offshore wind market. Most recently, I led a commercial team that successfully delivered pioneering projects utilising lean-crewed, robotic survey vessels on energy projects. These projects included deploying Autonomous Underwater Vehicles (AUVs) in ultra-deepwater, conducting fully remote ROV inspections of pipelines and acquiring ultra-high-resolution 3D seismic data on offshore wind farms.”
What specifically attracted you to join STR, and what motivated you to take on the role of General Manager at its Singapore base?
“I was drawn to STR due to its stellar reputation within the industry. Renowned for its commitment to excellence, STR is recognised as being among the best in the industry, known for its dedication to finding client-oriented, fit-for-purpose solutions. What also stands out is that it not only boasts the youngest pool of rental equipment in the industry, but it also has an in-house design and production department (Products & Technology division) that has consistently released some of the most innovative subsea products over the past 20 years, including a full line of survey electric winches, FMD/CP sensors, subsea camera systems, subsea lights, lasers and more. STR’s capabilities extend well beyond equipment rental; they encompass cutting-edge production that enable the acquisition of vital marine data and intelligence for the offshore energy and marine science markets.
“The opportunity to lead the Singapore base, a critical hub for the Asia Pacific region, aligns perfectly with both my experience and professional aspirations. I am motivated by the prospect of leveraging my regional experience to drive STR’s growth, enhance its service offerings and establish a strong presence in a market that I know intimately. This role offers a unique challenge and the chance to contribute to STR’s continued success in a dynamic and rapidly evolving industry.”
What do you see as the key opportunities in both Singapore and the wider APAC region?
“This region presents significant opportunities for STR, particularly in the offshore renewable energy sector, alongside the more traditional subsea telecommunication and oil and gas industries. In Singapore, we can capitalise on the city-state’s strategic location to expand its services both locally and regionally, making the most of the world-class logistics infrastructure available here. Additionally, many of our major clients are based here which provides us with an excellent opportunity to build new connections, strengthen our current relationships and demonstrate our capabilities through initiatives such as product demonstration days.
“Regionally, Malaysia is just a stone's throw away from our Singapore base, and we can tap into the thriving oil and gas industry there. Thailand, which is less than two hours from Singapore, is witnessing significant decommissioning activities, offering further potential for growth. Similarly, Indonesia continues to have a steady flow of work, including the development of several deepwater fields. Further afield, markets like India, Bangladesh, the Philippines and Timor present untapped potential that STR has yet to fully explore.
“More importantly, the region’s ongoing transition towards renewable energy presents us with the opportunity to introduce innovative solutions in offshore wind. Traditionally, the Asia Pacific region has been highly cost-driven when it comes to subsea solutions, but the arrival of foreign offshore wind developers is driving the adoption of new technologies and encouraging innovation, and this represents a timely opportunity for us to carve out a significant niche in the market. STR is already well-established in Taiwan - where we collaborate with most survey and EPCI contractors - and as activities increase in South Korea and Japan, these markets offer substantial growth opportunities for the company.”
Looking ahead, what are your long-term goals for STR, how do you envision this will contribute to the company’s overall success?
“My long-term goal for STR is to build upon the strong foundation laid by Regional Director, Jason French, ensuring that we are recognised as the leading subsea sensor technology and solutions provider in the APAC region, renowned for our innovation, reliability, and customer-focused solutions. I intend to expand this legacy by penetrating additional markets across the entire region and beyond, establishing strategic connections that extend into South Asia and the Middle East.
“To achieve this, my aim is to further strengthen our market presence and work with the leadership team to expand our service portfolio and develop cutting-edge technologies anticipating market demands. I believe we can not only achieve sustained growth, but also set new benchmarks within the industry. This strategic approach will ensure that STR remains at the forefront of the industry, continuing to deliver exceptional value to our clients while fostering a culture of excellence and innovation within the company.”
Find out more about STR and our suite of best-in-class services here...
